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Anna Shoultz
Illinois Local Expert

Last Modified: January 9, 2026

Gold Coast map

Gold Coast Neighborhood Overview

Astor St, Oak St Glam, Co-Op Gossip

🧭Bordered by: North Avenue to the North, Oak Street is South, Lake Michigan and Lake Shore Drive on the East, Clark Street to the West.

📌Best known for: cityside mansions, Oak Street couture, Rush Street people watching

👕The neighborhood stereotype is: black SUVs, blowouts, and generational wealth

👍Locals live here because: you can't get closer to both the city and the lake, the best boutiques, and so many grocery options it's almost stressful

👎Be prepared for: tourists, sirens, assessments, and a noisy annual Air and Water Show weekend

The vibe around Gold Coast is: polished luxury by the water

champagne brunches and tiny designer dogs

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Moving to Gold Coast - Make Sense Of Your Next Move

Whether you're new to Chicago or deciding which part of the city fits you best, Snappy Scout cuts through the noise and shows you what living here is really like. If you're still finding your way, start with our Moving to Chicago guide for the big-picture view — or compare Gold Coast against other parts of the city in our Chicago neighborhood guide.